The Journey from Lab to Launch: New Product Planning

Chan Choi (Marketing)
Can Uslay (Marketing)
Denise Story (Field Sales Trainer, Johnson & Johnson)
Kevin Williams (Senior Marketing Manager, Johnson & Johnson)

Successful commercialization of new products is crucial to address unmet needs of society, and increase sales, profits, and even survival rates for firms in increasingly competitive industries. The focus of this seminar is the new product development and planning process from the lab to launch. Best industry practices, development team dynamics, sales forecasting, pricing, sales team training, and real-world team projects are cornerstones of the seminar. Students who take this seminar should be committed to participating fully in a team project that they will present during the last week of class.

Course Number: 
01:090:101 section 91 index 17166