Peter Drucker on Business, Marketing, and Society
Peter Drucker is widely recognized as the best business thinker of the 20th century. This seminar is based upon the original writings of Peter F. Drucker and augmented with recent research from the world's leading management and marketing thinkers. It is designed to expose students to marketing's power to transform business and community through Drucker's insights. The seminar will utilize cases, videos, and lectures as appropriate.