Let the Games Begin: The Socio-Economic Effects of Mega-Events in Sports
Why do countries and cities compete so fiercely to host major sports competitions? Do they benefit substantially from such events from an economic perspective? Or are the events more a matter of cultural pride or something else? How do experts measure the extent of the economic benefits countries and cities realize? In this seminar, students will reflect on these questions as we examine recent sporting events as case studies, including the recent 2012 Summer Olympics in London, the 2013 FIFA games, the 2014 World Cup event, the Sochi 2014 Winter Olympics, as well as other major sports events.